October 18, 2013 MC
One of my favorite questions to pose to participants of the many conferences and seminars for which
I’m asked to speak is, “Do you think Green is the latest flavor of the month, or is it here to stay?” For
the past few years, about 50% of participants in this informal survey are convinced that Green is a
passing fad, and will no doubt be eclipsed by some other business concept with a fancy buzzword or
three-letter acronym.